Moms and Media

Moms used the internet daily for 15 minutes more than they did last year, for a total of four hours and 15 minutes.

Smart watches are gaining traction with moms as 37% of Moms report owning one.

Social media engagement has been a staple for moms and they typically use Facebook the most. The same is true this year, albeit the number of social media moms saying such has decreased to 54%.

TikTok is raging in the opposite direction, with 19% of social media moms saying they use that site the most, compared to the 6% from 2022.