The Sports Audio Report

64% of sports fans frequently or occasionally listen to sports content throughout the last year via audio, such as radio, podcasts, or SiriusXM.

Sports is a wide-reaching pastime as two-thirds of the American population, 186 million people age 13+, identify as sports fans.

The majority of fans use sports to keep their family ties strong: 68% of sports fans say it brings their family closer together.

Younger sports fans are interested in athletes’ lives beyond the field (or court, track or pool).

The majority of Gen Z and Millennials closely follow the personal lives of athletes they like, beyond their sports careers.