To produce the next generation of exit poll data, MS NOW is collaborating with several other news organizations in an extensive evaluation of people’s voting decisions called The Voter Poll by SSRS™. On election night, the MS NOW elections team will be processing representative data from all 50 states about who people voted for and what was on their mind as they cast their ballot.

Before the election, the organizations discussed methodological issues and decided on the data sampling plan and survey questions to ask in each state.