SSRS Services

Qualitative Practice

Understand Underlying Reasons, Opinions, and Motivations Among Your Audience

SSRS Qualitative Practice

The SSRS Qualitative Practice provides a rich and nuanced understanding of the underlying reasons and motivations behind people’s attitudes and behaviors. SSRS collaborates with clients to recommend fit-for-purpose qualitative techniques to address research goals.

Whether drawing on qualitative research to support the development of a questionnaire, explore themes emerging from a survey, or as a standalone qualitative study, SSRS carefully manages the research process to ensure a positive experience for participants while delivering high-quality insights to our clients.

Qualitative Offerings Include:

  • In-person and virtual qualitative research methods, including focus groups, cognitive interviews, in-depth interviews, online bulletin boards, real-time event boards, mixed-methods, and other qualitative techniques;
  • A team of passionate and experienced qualitative researchers who deeply immerse themselves in the research goals of each study to collect and analyze high-quality data;
  • SSRS Virtual Insights, our solution to recruiting participants from our SSRS Opinion Panel for qualitative studies;
  • Access to a wide, trusted network of partners as an alternative source for qualitative recruitment;
  • SSRS Qualibus, our qualitative companion to the SSRS Opinion Panel Omnibus

Our Qualitative Practice Supports all Stages of the Research Process, Including:

Study Design

Identification of Target Populations and Samples

Recruitment Protocols and Interview Guides

IRB Submission

Multi-language Research Capabilities

Recruitment and Data Collection

Transcription and Coding

Analysis and Reporting

Qualitative Suite of Services

Virtual Insights

  • Recruits qualitative participants through our SSRS Opinion Panel
  • Highly efficient, cost effective solution for recruitment

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Qualibus

  • Qualitative companion to our SSRS Opinion Panel Omnibus
  • Uses focus groups and in-depth interviews to enhance Omnibus findings

Learn More >>

Cognitive Testing

  • Interviews are conducted shortly before survey launch to help ensure respondents will consistently understand survey questions
  • Conducted by skilled SSRS researchers

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In-Depth Interviews

  • One-on-one interviews explore topics from a variety of perspectives
  • Can be used before a survey to support questionnaire development, or after a survey to gather deeper information from respondents

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Focus Groups

  • Small group discussions are held in-person or virtually to explore topics, brainstorm, or gather reactions to ideas
  • Conducted by experienced SSRS moderators

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Online Bulletin Boards

  • Using an asynchronous platform, participants log on at their convenience each day to share individual and group feedback on topics
  • Protocols can incorporate many types of creative questioning techniques

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Real-Time Event Boards

  • Participants log onto an online platform to provide immediate qualitative feedback during a live event
  • Produces in-the-moment reactions that can be downloaded for immediate use

Learn More >>

Virtual Insights

  • Recruits qualitative participants through our SSRS Opinion Panel
  • Highly efficient, cost effective solution for recruitment

Learn More >>

Qualibus

  • Qualitative companion to our SSRS Opinion Panel Omnibus
  • Uses focus groups and in-depth interviews to enhance Omnibus findings

Learn More >>

Cognitive Testing

  • Interviews are conducted shortly before survey launch to help ensure respondents will consistently understand survey questions
  • Conducted by skilled SSRS researchers

Learn More >>

In-Depth Interviews

  • One-on-one interviews explore topics from a variety of perspectives
  • Can be used before a survey to support questionnaire development, or after a survey to gather deeper information from respondents

Learn More >>

Focus Groups

  • Small group discussions are held in-person or virtually to explore topics, brainstorm, or gather reactions to ideas
  • Conducted by experienced SSRS moderators

Learn More >>

Online Bulletin Boards

  • Using an asynchronous platform, participants log on at their convenience each day to share individual and group feedback on topics
  • Protocols can incorporate many types of creative questioning techniques

Learn More >>

Real-Time Event Boards

  • Participants log onto an online platform to provide immediate qualitative feedback during a live event
  • Produces in-the-moment reactions that can be downloaded for immediate use

Learn More >>

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Tools to Increase the Value of Your Survey Results

At SSRS, we are driven to help organizations better understand and contextualize their survey data through qualitative research. Let's start a conversation about how we can help with your next project.

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