Wes Chappell is a Senior Director on the Sports, Entertainment, and Lifestyle team, primarily working with Sports Poll to provide strategic intelligence on sports fan behaviors, media, and technology. Wes has degrees from the University of Virginia (BA) and Virginia Commonwealth University (MBA and M.Ed. in Sport Leadership). He began working with Luker on Trends and Sports Poll in 2017, before becoming a part of SSRS. Since then, his focus has been on helping clients build strong relationships with their fans and increasing their lifetime value.