“Fifty Years of Measuring Change: Where we were, where we are, and where we’re going”

This year’s milestone conference will celebrate the role that MAPOR has served for generations of students, academics, researchers, and others in public opinion research. We will highlight the history of MAPOR and its contributors, trends in public opinion research, and changes in how we measure  social and political issues over the last half century. We will also look ahead to where the field of public opinion research is going and the present-day ideas, topics, and challenges that shape public opinion research and MAPOR today and into the future.