Darby Steiger, along with Andrew Stavisky, will be leading a session on cognitive interviewing at the 2026 QRCA annual conference in San Antonio, TX on February 3.

The session, Cognitive Interviewing 101: Adding a Crucial Blade to Your Qualitative “Swiss Army Knife,” is designed to teach this useful tool to qualitative market researchers.

The QRCA is a worldwide alliance of dedicated specialists in the field of qualitative research, encompassing market research, user experience research, customer experience research, and various other qualitative segments. The 3-day annual conference typically attracts over 300 qualitative professionals for learning, growth, and networking.