In 2026, the Forum will celebrate its 30th anniversary and its first year as part of Sports Business Journal. More than 1,000 sports professionals responsible for ticket sales and service; sponsorship sales and activation; marketing; fan engagement; business development; and diversity and inclusion will gather in St. Louis for a three-day immersive, hands-on experience that will include more than 30 breakout sessions, 18 workshops and four main stage sessions.