At the SBJ Brand Innovation Summit, attendees will witness firsthand how innovative brands are disrupting the status quo and changing the game of sports marketing. They will be inspired by the chief marketing officers who are thinking unconventionally, making bold moves, connecting to the passion of sports, and transforming the consumer experience of the game.

Rich Luker, Ph.D., Founder Emeritus of Sports Poll, will be presenting during “Saving Future Fandom: Courting Younger Audiences. Resonating with Gen Z.”.  His session, “Communicating to Gen Z What it Means to Be A Fan,” is Wednesday, June 12 at 9:20am.