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An Innovative Design for Challenging Circumstances
Verified Voters
The Voter Poll by SSRS features respondents that are verified as actual voters either by being interviewed in person right after they have voted, or by being matched to the voter roll. Using a combination of methods, we find voters no matter how they participate, whether early, by mail, or on election day, and ensure they are represented.
Multi-modal Design
Reflecting the complexity of American elections, The Voter Poll by SSRS utilizes a multi-modal research design combining mailed survey invitations, phone and text interviews, our probability-based panel and verified opt-in panel respondents, and in-person interviews at voting precincts on election day, to reach voters where they are.
Innovation Combined with Experience
The Voter Poll by SSRS merges the methodologies of the Edison/NEP Exit Poll and AP VoteCast/FOX News Voter Analysis, bringing together leading media organizations with SSRS to apply their collective experience and approaches to this new election survey.
The Voter Poll by SSRS Design and Approach
An Inside Look at American Voters
2025 Partners
The Voter Poll by SSRS provides news organizations and the American public with trustworthy, timely, and insightful data on American voters.
ABC News, The Associated Press, CBS News, CNN, FOX News Media and NBC News will use The Voter Poll by SSRS as part of their coverage of the 2025 general election, with the new survey providing results about the elections in New York City, Virginia, New Jersey and California.
The Wall Street Journal will be reporting on our 2025 data.
