Larry Rosin co-founded Edison Research (now part of SSRS) in 1994 and has spent more than three decades shaping the field of survey research. As President of Edison, he played a central role in building the company into one of the most respected names in media and election polling.
Under Larry’s leadership, Edison became the sole provider of exit polls for all U.S. elections on behalf of the National Election Pool (ABC, CBS, CNN, and NBC). He also guided the creation of several groundbreaking media research studies, including The Infinite Dial (the longest-running study of digital media behavior in America), Share of Ear (measuring all audio usage in the U.S.), and Edison Podcast Metrics (the first dataset measuring podcast listening by show).
Outside of work, Larry volunteers for St. Jude Children’s Research Hospital and serves on the audio advisory board.
He is a graduate of Princeton University and holds an MBA from The Wharton School of the University of Pennsylvania.