We’re excited to share the new SSRS Opinion Panel Look Book — your guide for exploring the depth and breadth of data available on our national probability-based panel of U.S. households.

The Look Book highlights the range of information we maintain about our panelists, from household characteristics and demographics to behaviors, opinions, and interests. It’s designed to help researchers and clients quickly determine how our panel can fit your study’s needs and uncover new ways to reach the right respondents faster.

Whether you’re conducting a national survey, pilot, multi-phase project, or qualitative study, the Look Book offers a clear starting point for exploring what’s possible with the SSRS Opinion Panel. Take a look to see how our data can help power your next project.

Download the SSRS Look Book 2025