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Jenny Berg

Vice President

Jenny Berg

Jenny brings a spirit of adventure to everything she does—whether she’s helping clients uncover meaningful insights, exploring new countries (she’s lived in three!), or taking to the skies as a licensed pilot. Her curiosity and passion for discovery make her a natural at turning data into compelling stories that drive decision-making and business growth.

As Vice President of Business Development, Jenny focuses on financial services, travel and transportation, and workplace and technology trends. She leads efforts to expand SSRS’s client portfolio and introduce the brand to new audiences. With a proven ability to deliver impactful insights and foster growth, she is a powerful asset to the team.

Jenny brings 15 years of experience designing and executing research for high-profile clients, uncovering key insights into some of today’s most pressing social and cultural trends. Her expertise spans quantitative and qualitative methodologies, data analysis and visualization, and research design that meets and exceeds client needs.

When she’s not deep in data, Jenny is off seeking her next adventure. She loves kayaking with her dogs, tending to her growing garden, and learning the art of preserving and canning what she grows. No matter what she’s doing—whether leading research or paddling through a quiet lake—Jenny approaches it with the same enthusiasm, curiosity, and drive to make an impact.