Inside SBJ’s National Sports Forum

What Does It Take to Engage the Next Generation of Fans?

The next generation of sports fans is growing up with more choices, more interests and more ways to engage with sports than ever before. In this episode of SBJ Live, we examine what Gen Z and Gen Alpha are telling the industry about the future of fandom and what teams and leagues can do now to build lasting relationships with younger audiences. The conversation examines key dynamics shaping young fans and how those insights can inform a stronger pipeline for the next generation of fandom.

Chad Menefee, Executive Vice President of Strategic Intelligence at SSRS, is the featured speaker for the upcoming Sports Business Journal Live webinar on December 9, 2026.

Building on the insights shared during his presentation at the National Sports Forum earlier this year, Chad will lead a discussion on key trends and opportunities shaping the sports industry.

Attendees will gain insights into how research-driven intelligence can help organizations better understand fans, audiences, and shifting market dynamics.