Elections are about voters and the choices they make. Every two years, Americans cast ballots to pick a new set of leaders in Washington, as well as in statehouses, county offices and city halls nationwide. Every voter has a reason for why they picked a candidate to represent their interests — or, perhaps, why they decided not to participate in an election at all. 

The Voter Poll is a survey of the electorate, providing accurate insights into American voters and their opinions as soon as polls close. Launched in the 2025 November general election, The Voter Poll is election research that is accurate, trustworthy and free of partisan bias, providing details about voters that can’t be found from any other source.