A new survey commissioned by The Ohio State University Wexner Medical Center found 60% of Americans want to prioritize brain health earlier in life but don’t know how.

The national poll of 1,004 adults found that most U.S. adults believe brain health habits should begin before age 40. Researchers noted that early attention to brain health and routine cognitive screening later in life may help identify memory and thinking changes when treatment options can be most effective

This study was conducted by SSRS on its Opinion Panel Omnibus platform. Data collection was conducted from May 14 – May 18, 2026, among a sample of 1,004 respondents.