Does bigger really mean better in podcasting? This episode unpacks why reach isn’t everything, and how niche shows drive powerful engagement and results. From celebrity hits to indie voices, we explore why relevance—not just scale—wins.

In podcasting, some of the most engaged audiences aren’t in the top 50—they’re in niche communities that show up, stay, and connect.

🎙️Melissa Kiesche joined SiriusXM Media’s “The Trendcast” to unpack what that means for advertisers.