Edison Research announces the U.S. Top 30 Podcast ranker from its subscription product, Edison Podcast Metrics, formally known as the Podcast Consumer Tracker (PCT). Edison Podcast Metrics is the only comprehensive and all-inclusive study of the reach of podcast networks and shows in America. The Joe Rogan Experience continues to be the number one podcast in America as it has been since Edison Podcast Metrics was established in the summer of 2019.
The ranker lists the top thirty podcasts in America by reach — not downloads — among weekly podcast consumers, covering the full survey period from July 7, 2019 through June 24, 2020. Reach is the percentage of weekly podcast listeners who say they have listened to any one of these shows in the last week.
“Even with the work and life disruptions caused by COVID-19, people did continue listening to their favorite podcasts, and we ultimately saw little to no reduction in reach among weekly podcast listeners,” noted Edison Research SVP Tom Webster. “We’re pleased to publish the only ranker that covers the entire U.S. podcasting industry.”
The top thirty podcasts in the U.S, as ranked by the percentage of weekly podcast consumers 18+ who have listened to them, are as follows:
Edison Podcast Metrics is the only study that measures the entire podcast space continuously, as compared to other download rankers which only measure participants who opt in to those rankers, or users of a specific platform. Podcasts and podcast networks are ranked according to their weekly reach of podcast listeners. It is sampled continuously throughout each quarter to negate the effects of limited releases and new shows and is weighted to the industry standard measure of podcast listening, The Infinite Dial® research series from Edison Research and Triton Digital®.
How the Study Was Conducted: Edison Podcast Metrics U.S. Q2 2020 Top 30 Ranker is based upon 8,080 online interviews with weekly podcast consumers in the United States, ages 18 and older. Interviews were conducted in English and Spanish. Sampling was conducted continuously from July 7, 2019 to June 24, 2020. All respondents were instructed to enter the names of all podcasts they listened to the week before the interview into an online diary and were provided instructions to obtain that information from their podcast client/player of choice. All responses were unaided and hand-coded by Edison Research to determine actual show name, producer, genre, and other information. Data is weighted to nationally representative numbers for weekly podcast consumers from The Infinite Dial 2020, from Edison Research and Triton Digital.