Edye brings a lifelong love of sports to her role as Executive Vice President of the Sports and Entertainment division at SSRS. A Phillies superfan, her passion is as contagious as her love for the game—especially when reminiscing about dyeing her hair red during the 2008 World Series run or catching a game with her husband on their first date.
With over 40 years of market research experience in media and entertainment, she has led and mentored both client service and operational staff. Throughout her career, she has worked with major media clients and established herself as a specialist in all types of media research and analysis, particularly content testing.
Currently, Edye is focused on productizing and enhancing the SSRS Sports Poll and Global Sports Poll offerings, while working closely with the team to drive new business development. A well-respected leader in the industry, she brings decades of experience in custom and syndicated research, excelling in client service, sales, operations, and management. Known for her ability to identify key research challenges, develop effective surveys, and deliver actionable insights, Edye’s expertise is instrumental in advancing SSRS’s strategic offerings.
Outside the office, Edye is a proud cat mom to two rescues: Anny, who is a tripod, and Theo. She encourages people to “Adopt, Don’t Shop” the next time they are looking to add to a pet to their family.