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Kristen Purcell, Ph.D.

Senior Vice President

Kristen Purcell, PhD, SSRS

Kristen’s many passions include sports of all kinds (especially Premiere League soccer, F1 racing, and women’s college basketball), remodeling homes, and reading nonfiction. She will jump at any chance to travel and has a long bucket list of dream destinations she is slowly working her way through.

Kristen’s other great passion is research. For more than two decades, she has designed impactful and groundbreaking research for nonprofit, private, and government partners. She has worked on a wide range of topics including healthcare and reproductive rights, the impact of social media, attitudes toward climate change and sustainability, and emerging consumer issues such as product repairability and insurance deserts.

Kristen approaches all projects with rigor, innovative thinking, and keen attention to the participant experience. She particularly enjoys helping clients articulate both short- and long-term research needs and developing strategic approaches with the flexibility to meet both. She is a strong believer in mixed methods approaches to get at both the “what” and the “why” of human behavior and attitudes.

Kristen earned a Ph.D. in Sociology at Rutgers University, where she studied the intersection of media and culture. Her career has included stints at several top research organizations, including Pew Research Center and Mathematica Policy Research. Most recently, she led the Research and Analytics division at Consumer Reports.

Kristen lives in PA with her two rambunctious dogs, and lends her support to multiple animal rescue organizations.