Megan Lazovick of Edison Research at SSRS will be speaking at the 2026 IAB Podcast Upfront, a premier industry event that brings together podcast publishers, creators, platforms, advertisers, and agency leaders to explore the future of podcasting and digital audio.

Seen and Heard: New Research on What Audio Advertising Delivers When Sound Has the Full Screen

1:30 pm – 1:40 pm EST

This session shares topline findings from new research conducted by Edison Research at SSRS and Consumable, measuring what consumers experience, feel, and intend to do differently when audio-led advertising has a visual dimension versus audio alone. For agencies and brands in the podcast space, Consumable’s PODiQ makes these findings directly actionable, as the targeting infrastructure that reaches podcast listeners beyond the feed, specifically within mobile app environments.