SSRS Solutions

Rutgers-Eagleton / SSRS Garden State Panel

Measuring Public Opinion in New Jersey

The Rutgers-Eagleton/SSRS Garden State Panel is a probability-based panel of New Jersey adults aged 18 or older. Members are recruited randomly based on statewide representative ABS (Address Based Sample) design.

The panel was established in 2023 as a joint research venture between The Eagleton Center for Public Interest Polling at the Eagleton Institute of Politics at Rutgers-New Brunswick (ECPIP) and SSRS. Both organizations are members of the AAPOR (American Association for Public Opinion Research) Transparency Initiative and committed to full compliance of AAPOR standards and transparency.

Highlights

Features that make the Garden State Panel a great fit for your project!

Random Selection

New Jersey residents are randomly selected to be invited to join the panel through address-based sampling (ABS).

Why It Matters

Random selection reduces the risk of bias and ensures we represent EVERYONE, not just those who volunteer to take surveys.

Full Coverage

Surveys can be conducted as web-only or by both web and phone. Recruitment is conducted in both English and Spanish. Panelists then take surveys in their preferred language.

Why It Matters

Our multi-mode panel allows us to fully cover the population we are studying, meaning no one is left out – especially those who may not have internet access or a desire to take part in web surveys. Panelists take surveys in the mode that they are most comfortable with. Offering surveys in Spanish helps us to more accurately reflect the Hispanic population living in New Jersey.

Trustworthy Respondents

Unlike typical opt-in panels, no one can “volunteer” to be part of the Garden State Panel. They must be selected randomly and respond to our mailed invitation letters.

Why It Matters

We ensure our panelists are real people, not bots. Our results reflect genuine opinions and experiences.

Profile Data

A battery of demographic and other questions are asked during the recruitment of panelists and regularly updated through our surveys. Panel profile data is leveraged to conduct representative surveys of sub-populations including:

Parents
Hispanics and African Americans
Registered Voters
Seniors
Low-income adults
And much more

Random Selection

New Jersey residents are randomly selected to be invited to join the panel through address-based sampling (ABS).

Why It Matters

Random selection reduces the risk of bias and ensures we represent EVERYONE, not just those who volunteer to take surveys.

Full Coverage

Surveys can be conducted as web-only or by both web and phone. Recruitment is conducted in both English and Spanish. Panelists then take surveys in their preferred language.

Why It Matters

Trustworthy Respondents

Unlike typical opt-in panels, no one can “volunteer” to be part of the Garden State Panel. They must be selected randomly and respond to our mailed invitation letters.

Why It Matters

We ensure our panelists are real people, not bots. Our results reflect genuine opinions and experiences.

Profile Data

Parents
Hispanics and African Americans
Registered Voters
Seniors
Low-income adults
And much more

The Garden State Panel Can Be Used To:

Conduct New Jersey statewide surveys
Conduct surveys of targeted population segments
Complete cross-sectional or longitudinal studies where we recontact the same panelists over time
Conduct studies via SMS or SMS push-to-web
Ask short modules of questions on the Garden State Panel Omnibus or through longer custom questionnaires
Conduct qualitative research such as cognitive testing, in-depth interviews, or focus groups
Pair Garden State Panel sampling with non-probability sampling for larger effective sample sizes
Conduct sample-only studies where Garden State Panelists are routed to an externally-programmed survey
Complete teen studies where recruitment is conducted through parents on the panel.

Meet the Garden State Panel Omnibus

Need to field a short survey?

The Garden State Omnibus is a multi-client, probability-based survey that fields quarterly. It delivers a representative sample of 1,000 New Jersey adults age 18 or older in English and Spanish. Data collection is conducted online using the probability-based Garden State Panel.

Cost efficiency is achieved by combining questions from several different clients into one survey.

Pricing starts at $1,500 per question.

Read the brochure below for more details.