SSRS Solutions

Sports Poll Kids

Engaging with the Next Generation of Fans

Sports Poll Kids offers continuous insights into the interests and challenges of engaging this dynamic segment. For over a decade, we observed a decline in sports interest among teens, a trend that intensified during the COVID-19 pandemic.

Understanding interests and behaviors of today’s youngest kids is crucial for the future of our industry. Our tween-focused service offers ongoing insights into this dynamic segment, helping us navigate the challenges and opportunities in engaging with the next generation of fans.

Comprehensive Surveys

Conducted with 1,200 kids annually, including oversamples of Hispanic and African American children to ensure diverse representation.

Parental Involvement

Both kids and parents contribute to the survey, providing a well-rounded perspective.*Age-Appropriate Questions: Designed to be suitable for younger respondents, ensuring accurate and relevant data

Interactive Tools

Data accessible via dynamic tools with intelligence specifically focused on this age group

Discover why the next generation of fans is crucial in our short introduction to Sports Poll Kids.

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Meet the Sports, Entertainment & Lifestyle Team

We provide actionable insights that help you understand your audience and make informed decisions, leveraging our expertise from decades of working with the top leagues, media companies, and sponsors in sports.

Meet the Sports, Entertainment & Lifestyle Team

We see the big picture.

The Sports Poll is the foundation for understanding the trends that impact strategy. Let's start a conversation about how we can help you reach your research goals.

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