South Africa

The Infinite Dial South Africa was commissioned by the National Association of Broadcasters South Africa (NAB), sponsored by Triton Digital®, and produced in association with The Broadcast Research Council of South Africa (BRC). The study explores digital audio, mobile, smart speaker ownership, podcast consumption, and other topics among South Africans age 15+ living within the major metro commercial areas, covering the upper two of the three SEM Supergroups (or upper three of the five SEM Clusters) in the eight largest metro areas of South Africa.