Career Journey: What inspired you to pursue your current career path, and how has your journey unfolded over time?

Several factors inspired me to embark on my current career path, with creativity standing out as the primary catalyst. From a young age, I’ve been drawn to creative endeavors, recognizing the desire to integrate this aspect into my daily professional life. This realization steered me toward marketing and communications. My journey into mar-com commenced during my high school years, where I delved into email marketing campaigns and social media strategies as part of my part-time job. These early experiences ignited a passion within me, prompting me to further explore this field.

Throughout my college years, I remained committed to nurturing this passion. I embarked on creating a personal online blog, utilizing it as a platform to share insights and experiences from my collegiate journey. This hands-on involvement not only deepened my understanding of marketing and communications but also solidified my certainty in pursuing it as a career path.

Mentorship and Advice: Reflecting on your own experiences, what advice would you give to other women aspiring to excel in your field or industry? Have you had any mentors who played a significant role in your professional development?

Reflecting on my own experiences, my advice to other women aspiring to excel in the field of marketing and communications would be to embrace a mindset of continuous learning and exploration. In today’s digital age, there is a wealth of resources available online, from courses to tutorials, that can help you gain knowledge and skills in various aspects of the industry. I encourage aspiring professionals to take advantage of these resources and dabble in different areas such as website design, social media, SEO, graphic design, analytics, and more. By experimenting with different disciplines, you can discover where your strengths and passions lie, allowing you to carve out a niche for yourself in the industry.

Throughout my career, I’ve been fortunate to have had many mentors who have played significant roles in my professional development. From my time in school to various workplaces, I’ve been surrounded by strong and supportive women who have shared their knowledge, provided guidance, and inspired me to strive for excellence. One individual who stands out is my manager, Karin Bandoian. Karin has been instrumental in shaping my understanding of this industry and has continuously challenged me to grow and improve. Her leadership, mentorship, and support have been invaluable to my journey, and I’m grateful to have her as a guiding force in my career.