Americans heard starkly different messages about Donald Trump and Kamala Harris in the final days of the 2024 election, according to The Breakthrough, a CNN polling project that tracked what average Americans actually heard, read and saw about the presidential nominees throughout the general election campaign.

Results for the survey are collected online from Friday through Monday each week, in English, among a nationwide sample of approximately 1,000 adults per week via the SSRS Opinion Panel Omnibus survey and Verasight’s verified panel. Results from the two surveys are combined using SSRS’s Encipher® Hybrid methodology for blending probability and non-probability samples.

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