In 2025, our growing qualitative practice at SSRS gathered opinions, experiences, and ideas from a record-breaking 1,000 participants over more than 250 hours of qualitative research. Today, we look back on our year of helping voices be heard.

How did we do it?

  • We listened to teens and adults through in-depth interviews, cognitive interviews, focus groups, online bulletin boards, and new innovative methodologies, including Qualibus, real-time event boards, and qual-at-scale methodologies.
  • We connected with people in Zoom sessions, around tables, over the phone, using online bulletin board platforms, and through AI-assisted large-scale probing.

Who did we talk to?

We heard from teenagers, young adults, seniors, AI experts, sports fans, business owners, voters, people with disabilities, people with Parkinsons Disease, people with medical debt, people on Medicare, people struggling to get by, people experiencing hatred, people looking for jobs, people retiring from their careers, and people wanting to make their cities better, among many others.

What did we learn?

We asked people to share their struggles, visions, goals, and attitudes. Memorable studies include:

Our SSRS Qualitative Practice is gearing up for an exciting 2026! Stay tuned for fresh insights and creative approaches to helping people be heard.