According to our recent Garden State Panel Omnibus Poll, nearly two in three New Jerseyans (61%) say they’re planning to visit the shore this summer, and they’re doing it in a variety of ways:
- 41% are planning day trips
- 12% live at the shore full‑time
- 6% plan to rent a place
- 3% own a vacation home at the shore
👨‍👩‍👧‍👦 Who’s most likely to be beach‑bound this summer?
Shore plans are especially common among:
- New Jerseyans in the Philly/South region (68%)
- Those with kids in the household (67%)
- People who are married or living with a partner (67%)
- Millennials, ages 30–45 (66%)
đźš« Why are people skipping the shore?
About one in five New Jerseyans (18%) say they’re not planning to visit the shore this summer. Among them:
- 8% say it’s too expensive
- 6% say they don’t like the Jersey Shore
- 5% have other vacation plans
Another 20% say they’re still not sure what they’ll be doing this summer.
đź‘€ One generational twist:
Gen Z (ages 18–29) is more likely than older generations to say they don’t like the Jersey Shore (10%, compared with 5% of Millennials, 5% of Gen X, and 4% of Baby Boomers).
Just one question on the Rutgers-Eagleton/SSRS Garden State Panel Omnibus can tell you so much about New Jerseyans.
The next Omnibus fields in June.  Reach out now to reserve space!
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