According to our recent Garden State Panel Omnibus Poll, nearly two in three New Jerseyans (61%) say they’re planning to visit the shore this summer, and they’re doing it in a variety of ways:

• 41% are planning day trips
• 12% live at the shore full‑time
• 6% plan to rent a place
• 3% own a vacation home at the shore

👨‍👩‍👧‍👦 Who’s most likely to be beach‑bound this summer?

Shore plans are especially common among:

• New Jerseyans in the Philly/South region (68%)
• Those with kids in the household (67%)
• People who are married or living with a partner (67%)
• Millennials, ages 30–45 (66%)

🚫 Why are people skipping the shore?

About one in five New Jerseyans (18%) say they’re not planning to visit the shore this summer. Among them:

• 8% say it’s too expensive
• 6% say they don’t like the Jersey Shore
• 5% have other vacation plans

Another 20% say they’re still not sure what they’ll be doing this summer.

👀 One generational twist:

Gen Z (ages 18–29) is more likely than older generations to say they don’t like the Jersey Shore (10%, compared with 5% of Millennials, 5% of Gen X, and 4% of Baby Boomers).

Just one question on the Rutgers-Eagleton/SSRS Garden State Panel Omnibus can tell you so much about New Jerseyans.

The next Omnibus fields in June.   Reach out now to reserve space!

Want more insights from the Garden State Panel ?