The 81st Annual AAPOR Conference brought together researchers from across the industry to learn from one another, strengthen connections, and explore the role of polling and survey research in informed decision-making. The SSRS team has gathered key takeaways from select sessions to continue the conversation beyond the event.
Problems and Pride Month
This study examined the public’s perception of problems facing the LGBTQIA+ community and support/opposition of Pride Month events (PME) as it relates to their self-reported political ideology (liberal, moderate, conservative).
Political Ideology and the LGBTQIA+ Community
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Compared to Conservatives, Liberals were most likely to name issues the LGBTQIA+ community faces as a problem, while Moderates were most likely to take a neutral position.
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Political ideology was the strongest predictor of support of and/or opposition to Pride Month Events (e.g., festivals, workshops, remembrance services), followed by gender and personally knowing someone in the community.
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The college-educated were both most likely to support and most likely to oppose Pride Month Events, illustrating a complex picture of how education is related to public opinion.
Measuring the Public’s Opinion on the LGBTQIA+ Community
This study presents a methodological challenge when measuring the public’s opinion on the LGBTQIA+ community. Determining which social, political, and/or psychological factors inform that opinion, and whether politicized topics, like LGBTQ+ issues, serve as a proxy variable for political ideology rather than a standalone opinion, are fruitful next steps to consider.
Are you interested in learning more about how SSRS measures public opinion of the LGBTQIA+ community? Email Jordan Reuter for more information.
