Darby Steiger Joins SSRS as Director of Qualitative Research and Survey Design

Deep Background in User Experience Research Expands the SSRS Qualitative Practice

Glen Mills, PA – Wednesday, March 15, 2023 – SSRS, the public opinion and market research firm known for innovative methodologies and optimized sample designs, announced today that Darby Steiger has joined the company as the Director of Qualitative Research and Survey Design.

With more than 25 years of experience designing and executing research, Ms. Steiger will help lead the expansion of the SSRS qualitative practice.  In this new role, she will provide expertise on methodology, design, execution, and the delivery of qualitative research. Additionally, Ms. Steiger’s proficiency in questionnaire development, user experience research, and mixed-mode and mixed-method approaches will be instrumental in ensuring that SSRS remains nimble in the constantly evolving survey research environment.

Melissa Herrmann, SSRS President, commented, “Darby brings a burst of energy and enthusiasm to our team. Her depth of knowledge and experience with various methods and approaches is a valuable asset that strengthens our service offerings. I know she will hit the ground running, and everyone at SSRS is excited to see her in action.”

Before joining SSRS, Ms. Steiger spent 10 years as a senior survey methodologist at Westat, and 15 years with Gallup prior to that. She holds two master’s degrees in survey methods and public policy from the University of Michigan. A national leader in the field of social science research, Ms. Steiger has served on the Executive Council of the American Association for Public Opinion Research (AAPOR) and was Chair of the 77th Annual AAPOR Conference in 2022.

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About SSRS:
SSRS is a full-service market and survey research firm with a dedicated team of critical thinkers.  We have genuine enthusiasm for our work and a shared goal to connect people through research. SSRS solutions include groundbreaking approaches fit for purpose:  the SSRS Opinion Panel, the SSRS Opinion Panel Omnibus, additional online solutions, and custom research programs.

Our research areas include Health Care and Health Policy, Public Opinion and Policy, Lifestyle, and Sports and Entertainment.  SSRS projects include complex strategic and tactical initiatives in the US and in more than 40 countries worldwide. Learn about our innovative portfolio featuring advanced methodologies, optimized sample designs, questionnaire refinement, and ways to reach low-incidence populations.  Visit www.ssrs.com for more information.

Contact Karin Bandoian for more information about SSRS:  kbandoian@ssrs.com or 484-840-4317