Just over half (55%) of adults, including larger shares of young adults and Black and Hispanic adults, say they use social media to find health information and advice at least occasionally and most adults report seeing health-related content in the past month on social media, with the largest shares saying they’ve seen content about weight loss, diet, or nutrition (72%) and mental health (58%). Overall, fewer adults report seeing content related to vaccines (38%), abortion (30%), and birth control (22%). Even people who say they never use social media for health information and advice report being exposed to health information in the past month – with weight loss, nutrition, and diet information being the most common.

This KFF Health Tracking Poll/KFF Tracking Poll on Health Information and Trust was designed and analyzed by public opinion researchers at KFF. The survey was conducted July 8-14, 2025, online and by telephone among a nationally representative sample of 1,283 U.S. adults in English (n=1,212) and in Spanish (n=71). The sample includes 1,004 adults (n=58 in Spanish) reached through the SSRS Opinion Panel either online (n=979) or over the phone (n=25). The SSRS Opinion Panel is a nationally representative probability-based panel where panel members are recruited randomly in one of two ways: (a) Through invitations mailed to respondents randomly sampled from an Address-Based Sample (ABS) provided by Marketing Systems Groups (MSG) through the U.S. Postal Service’s Computerized Delivery Sequence (CDS); (b) from a dual-frame random digit dial (RDD) sample provided by MSG. For the online panel component, invitations were sent to panel members by email followed by up to three reminder emails.