A new SSRS Opinion Panel poll finds U.S. adults who have watched both Jeopardy and Wheel of Fortune are almost equally divided on which one they like better.
Fifty-two percent like Jeopardy better, while 47% like Wheel of Fortune better. But various demographic groups differ widely in their preferences.
These findings are part of an SSRS Opinion Panel poll conducted September 9 – 23, 2024, among a nationally representative sample of 3,364 adults aged 18 and older.
Jeopardy and Wheel of Fortune Viewership
More than nine in ten U.S. adults report having ever watched episodes of Jeopardy (91%) and Wheel of Fortune (91%). Large majorities of every major demographic group report having seen each of the two gameshows.

The groups most likely to prefer Jeopardy are:
- College graduates: 71%
- Adults with household incomes of $75,000 a year or more: 64%
- Men: 60%
- White adults: 57%
The groups that prefer Wheel of Fortune include:
- Adults with a high school education or less: 64%
- Those with household incomes less than $50,000 a year: 58%
- Women: 55%
- Black adults: 71%
- Hispanic adults: 60%

Do viewers believe they would do better on Jeopardy or Wheel of Fortune?
The SSRS poll finds that among U.S. adults who have watched both game shows, more than seven in ten (72%) believe they would do better on Wheel of Fortune than on Jeopardy (27%).
All major demographic groups think they would do better on Wheel of Fortune.

View the Infographic >>
Methodology
Interviews for this study were conducted on the SSRS Opinion Panel on September 9 – 23, 2024, among a nationally representative sample of 3,364 respondents aged 18 and older. The margin of error for total respondents is +/-2.7 percentage points at the 95% confidence level. The design effect is 2.49. The SSRS Opinion Panel is a multi-mode panel (web and phone). Most panelists take self-administered web surveys; however, the option to take surveys conducted by a live telephone interviewer is available to those who do not use the internet as well as those who use the internet but are reluctant to take surveys online. Panelists take surveys in their preferred language (English or Spanish). All sample drawn for this study were SSRS Opinion Panelists who are U.S. adults ages 18 or older.
SSRS Opinion Panel members are recruited randomly based on nationally representative ABS (Address Based Sample) design (including Hawaii and Alaska). ABS respondents are randomly sampled by Marketing Systems Group (MSG) through the U.S. Postal Service’s Computerized Delivery Sequence File (CDS), a regularly-updated listing of all known addresses in the U.S. For the SSRS Opinion Panel, known business addresses are excluded from the sample frame. Additional panelists are recruited via random digit dial (RDD) telephone sample of cell phone numbers connected to a prepaid cell phone. This sample is selected by MSG from the cell phone RDD frame using a flag that identifies prepaid numbers. Prepaid cell numbers are associated with cell phones that are “pay as you go” and do not require a contract.
All SSRS Opinion Panel data are weighted to represent the target population of U.S. adults ages 18 or older. View the questions used for this analysis, along with the responses >>. The questionnaire was developed and the data analyzed by SSRS contributor, John M. Benson, with assistance from the SSRS team.
John M. Benson is a public opinion researcher, academic writer, and editor with over thirty years’ experience examining public attitudes about health policy and other domestic policy issues. He has directed numerous national and international polling projects leading to more than 100 publications in New England Journal of Medicine, Health Affairs, JAMA, Public Opinion Quarterly, Emerging Infectious Diseases, Public Health Reports, Milbank Quarterly, Social Science Research, and other domestic policy and polling journals. He is also co-author of American Public Opinion and Health Care (CQ Press).
About SSRS
SSRS is breaking the mold on what research companies can do. A full-service market and survey research firm, we use the latest data collection best practices and apply cutting-edge survey methodologies backed by insight from our industry-leading team. We have genuine enthusiasm for our work and a shared goal to connect people through research. Our solutions include groundbreaking approaches fit for purpose: the SSRS Opinion Panel, Encipher, SSRS Virtual Insights, the SSRS Text Message panel, and more. Our research areas focus on Health Care and Health Policy, Public Opinion and Policy, Political and Election Polling, Consumer and Lifestyle, and Sports and Entertainment.
Media Contact: Karin Bandoian | SSRS Vice President of Brand and Creative Strategy