Sports AM/FM radio also dominates total sports audio consumption. Edison Research’s “Share of Ear” study finds that 61% of all U.S. sports audio time spent occurs on AM/FM radio, compared to 27% for podcasts and 12% for SiriusXM. Listening is spread throughout the day, with midday accounting for 33%, followed by morning drive at 29% and afternoon drive at 24%. Ten percent of listening occurs at night and five percent overnight.