• Most respondents participate online
• Live telephone interviewing available to those who don’t use the internet or who prefer phone surveys

• All panelists take surveys in their preferred language (English or Spanish).

A battery of demographic and other questions are asked during the recruitment of panelists. This data is used for identifying target respondents, weighting, and can be appended to study data to expand what is known about respondents.

Panel profile data is leveraged to conduct representative surveys of sub-populations including:

• Hispanics
• Young adults
• Parents
• Registered voters
• And much more

Panelists are sampled into studies using a form of probability proportional to size (PPS) sampling. This methodology ensures that the selected sample is representative of the study target population with respect to an extended set of demographic, attitudinal, and behavioral indicators. Unlike with opt-in panels, we can calculate a true selection probability—incorporating both recruitment for the Panel and study-level sampling—for every respondent, so the weights will fully correct for the sample design.