SSRS Solutions

Sports Poll

The First and Longest-standing Sports and Free time Intelligence Product in the U.S.

SSRS Sports Poll

The Sports Poll journey began in 1994. Now, it dives deeper into how people spend their free time across sports, entertainment, and leisure.

With the sports and free time landscape evolving faster than ever before, there is a greater need for actionable insights. Sports Poll provides the intelligence to engage fans in more meaningful ways. With others. All year round. For life.

Engagement: The goal is to get more fans actively viewing, attending, playing, and following in more meaningful ways beyond just the season.

Priority

Priority is the strongest predictor of fan engagement. It is crucial to understand what behaviors lead to priority and how to sustain it over a lifetime.

Community

Fans who “belong” have the strongest connections to teams, schools, brands, musicians, artists, and local communities.

Facilitators

Facilitators bring family and friends together. Clients can drive engagement if they know who these people are and how they choose what they do.

Access

Cable TV is fading, making access the most urgent issue to fan engagement. Fans should be watching more sports than ever, but the landscape creates roadblocks to viewership.

Resources

Fans engage when they have the time, money, and ability. Driving engagement requires creativity when fans don’t have resources.

Generational DNA

Build a pipeline for the next generation of fans. 70% of AVID sports fans become interested by age 10. Starting fandom early and participating in the critical "pipeline" activities builds lifetime avidity.

Insights at Your Fingertips

5,000 variables. Data collected year-round to minimize seasonal interest. Insights accessible through detailed reports and dynamic platforms.

  • Sports Poll Subscriptions:  Includes Reporting, Query Tool, Dashboard and Access to the Team All Year
  • “State of the Sport” Reports:  Comprehensive Analysis, Consumer Insights, Technological Impacts, Youth and Amateur Sports, and Industry Comparisons
  • Local Market Reports:  Market Analysis, Fan Demographics, Engagement Metrics, Youth and Amateur Sports, Technological Integration and Case Studies
  • Special Topic Reports:  Examples include Fan Engagement Strategies in the Digital Age, Sports Betting, The Intersection of Sports and Politics, and Understanding Hispanic Sports Fans

Looking for more details?

Download the Sports Poll Brochure

SSRS Sports Poll Brochure Cover

SSRS Sports, Entertainment & Lifestyle Services

Exploring How People Spend Their Free Time to Understand What Drives Fan Loyalty

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SSRS Custom Sports Offerings

Tailored to Provide a Greater Understanding of Specific Industry-related Issues or Trends

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Sports Poll in the News

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College football walks a fine line between growth and alienating its fan base

Chad Menefee shares data in new Sports Business Journal article

Limited access to live sports threatens growth of next generation of fans

Chad Menefee shares data in new Sports Business Journal article

NASCAR to Start Its Engines Along an Unlikely Course: Downtown Chicago

The New York Times Features Data from the SSRS Sports Poll

WWE Uses Figures from SSRS Sports Poll

Numbers Show a Positive Indicator for Consumer Sentiment toward Shows, Stars and Brand

How Pro Sports Leagues are Trying to Save the Future of Fandom

The New York Times Features Insight from SSRS Sports Poll

CBS Pittsburgh Features Rich Luker on Fan N’Ation TV

The Four Bases of Baseball Fans During COVID

A Crisis of Attending: The Impact of Coronavirus on Americans

The Impact of Coronavirus on AVID Sports Fans

Most Affordable Sporting Event Ticket Prices in Los Angeles

Recent Insights

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The Engaging Value of Sports

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Sports Poll

Meet the Sports, Entertainment, & Lifestyle Team

We provide actionable insights that help you understand your audience and make informed decisions, leveraging our expertise from decades of working with the top leagues, media companies, and sponsors in sports.

Meet the Team

We see the big picture.

The Sports Poll is the foundation for understanding the trends that impact strategy. Let's start a conversation about how we can help you reach your research goals.

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