American adults still spend an overwhelming majority of their daily listening time on radio broadcasts despite the rise in popularity of podcasts and music streaming services, new Nielsen data on listening habits in the first quarter of 2024 shows, though younger audiences are starting to buck that trend by choosing on-demand audio at a higher rate than their elders.

American adults spend more than four hours with audio every day, a report from Nielsen and Edison Research shows, and radio listening accounts for 67% of ad-supported listening, followed by podcasts at 20%, music streaming at 10% and satellite radio at 3% (the study did not include non ad-supported listening, like some satellite radio listening).