National Survey of Super Bowl Impressions 2019

Survey Conducted by SSRS

In the week following the Super Bowl, the APM Research Lab conducted the second annual National Survey of Super Bowl Impressions to assess whether Americans knew that Atlanta was the host city, and whether the event changed their impressions of Atlanta as a desirable place to visit. (Note that survey respondents living in Georgia have been excluded from all findings.)
Most notably:

  • Regardless whether they watched the Super Bowl live, more than 6 in 10 American adults knew that Atlanta (or Georgia) was the site of the big game.
  • As a result of Super Bowl LIII media coverage, 35 percent of Americans said they were “more likely” to think of Atlanta as good place to visit, compared to 28 percent who said “less likely.”

Read on see how Americans responded differently based on their characteristics and geography.