SSRS Omnibus Survey
The SSRS Omnibus Survey is a national, weekly, dual-frame bilingual telephone survey designed to meet standards of quality associated with custom research studies
The SSRS Omnibus Survey is a cost-effective way to collect data from a nationally-representative random sample.
The Omnibus approach enables clients to share survey costs by combining their questions with other clients’ questions while maintaining exclusivity in their subject area.
Features
- Each weekly Omnibus Survey wave consists of 1,000 interviews
- The Omnibus starts every Tuesday of each week, but often times we run multiple Omnibus Surveys per week since demand for the product has grown tremendously
- We ensure coverage of the growing share of the population that does not answer landline telephones by completing 600 interviews via cell phone each week
- Interviews in Spanish – a minimum of 35 – allow the sample to better represent the Hispanic population
- All SSRS Omnibus Survey data are weighted to represent the target population in the US
- Regular partners include major media outlets, leading universities, PR firms, Fortune 500 companies, health care providers and non-profit organizations
All clients receive full demographic information for all completed interviews including:
- Gender
- Age
- Education
- Race
- Geographic information
- Income level
- Home ownership/composition
- Health insurance coverage
- Party identification
- Political ideology
- Religion
- And more…