SSRS Qualitative Research
Gain an understanding of underlying reasons, opinions, and motivations among your audience
SSRS regularly conducts both large- and small-scale qualitative research studies utilizing a wide range of methodologies including:
SSRS Qualitative Research Advantages
SSRS Qualitative Research Case Studies
Online Focus Groups
The Commonwealth Fund commissioned SSRS to conduct online focus groups in 2018 with primary care physicians (PCPs) who serve low income patients in urban/suburban and rural settings to improve understanding of how PCPs who work with low-income patients experience and interact with their patients and healthcare systems. Findings from this research were featured in a blog series: “Listening to Primary Care Physicians for Low-Income Patients” (See for example: https://www.commonwealthfund.org/blog/2018/listening-primary-care-physicians-low-income-patients-what-gets-way-good-care).